After this evaluation, the plan will serve as a guide to follow and as a tool to apply for funding from an external source (investors, banks, finance, friends, etc..)

To begin this analysis vital recommend writing in a document the following 11 steps, which make up the business plan itself:

1. Business: You should describe in brief what is the idea of your business, what is your product or service and a brief history of how the idea began to grow. If a partnership or sole proprietorship is an enterprise.

2. The Market: detailing what your market and who your clients whom you sell. Who are your competitors and analyzes the projection of future market.

3. Trade: You must set your prices (cost, profit, etc..), Think of an appropriate policy discounts and compare your prices with those of competitors.

4. Operation: If you manufacture a product described is the process from start ta have it reaches the customer, as if a service. If not described as fabricarás get and what is the way to get to cocnsumidor.

5. Capacity: think and write your full potential which will be manufacturing or sales of your product or service.

6. The Location: If the public attention will describe the location of your business and its zone of influence, you know how many potential customers you have or abarcaras in your area. If you start an Internet business market studies and focus your (regional, national or international) and procesarás etudia as sales, shipping and return policy.

7. Organization: At this point you must place the component parts of the organization of your company or business (eg manufacturing, administration, sales, etc..)

8. Analysis: analyzes the best you can what are the threats to your business, both external and internal. Crisis and how you propose to get ahead.

9. Financing: This is the heart of any business through this step we can tell whether a business will succeed or fail in the attempt. Order all in an Excel spreadsheet basically the cost of the product or service, the retail price, startup costs, fixed costs, the necessary investment, wages, taxes, where will get the couple to invest money or how you plan to solve the project start and maintain cash flow.

10. Legal Aspects: define what type will be the company or type of business. Evaluate whether to register the product or service as intellectual property.

11. Scheduled Start: set start date of your activity.

Final Evaluation: Now that you’ve completed most of the points needed couple good business plan must make an assessment Another one? Yes, whether your business will succeed or not, that depends on the business risk, the projected cash flow or available and the results of the IRR and NPV analysis.

From a store, restaurant, small shop, or an online venture, all require initial exploratory analysis. This exploratory exercise is unique to each case, however, there are models and analysis tools that apply in a similar way to different types of business plans. The key is to focus on the market and not the product.

Many people fall in love so much of an idea and its technical skill not pay attention to market signals, assuming that customers will be there ready and waiting for your product or service. Big mistake!

A simple but excellent method for screening an idea in a preliminary way is to examine carefully the following points that can give us the real value of an idea:

1. The Market

This point is referred to the basics of a “business plan” or business plan. The target to be targeted by the product or service to capture market share, growth, competition, etc..

2. The Return

Here we analyze aspects that make a business plan, specifically referring to the cash flow or cash flow estimate for a specified period. In addition to estimating the equilibrium point, performance, etc..

3. Control

Portion is about how much you think taking your idea. As a “creator” or “founder” in stages usually start up control belongs to the creator. This control is usually liquefying the extent that investors need in exchange for monetary assets are made of “control portions” important.

Once you have completed the review of these points, you lump them all for a final analysis that take you to the right decision for your business.

If all three have a positive objective assessment: forward!, There is no reason to wait. Anyway large projects were successful with a very poor analysis of the above and with business plans made with little attention to detail.

If any of the items reported positive while others have doubts, progress depends on the idea that the strengths of the analysis factors are truly sustainable competitive advantage while weaknesses are solvable in the short term.

If all three factors have more doubts than certainties come to carve the convictions and the passion of its creator. It is not for sissies, if for visionaries. Remember that many great ideas were misunderstood for its time, even for specialists, but were milestones of innovation that began to do with time and tenacity of his fans impellers.

Always remember that a point (market share, profitability, control) plus some unreason (emotion, intuition, creativity, courage, audacity) can be the perfect mix to take your idea forward.

Sitting in the bar of the Mandarin Hotel in Hong Kong, read an article in Newsweek about the men who paid more taxes in Japan were neither the president nor the Toyota Sony but a man named Taisho appeared first. This businessman manufactured a drink called Lipovitan.

That news suggested to D. Mateschitz and Thailand remembered the drink he took to combat jet lag and was associated with a Thai businessman named Chalerm Yoovidhya that produced Kratindaeng. Another drink that was sold at the pump to prevent drivers fall asleep at the wheel.

The translation of this drink is “water buffalo” and the logo looked a bull and a sun. In the mind of an entrepreneur as Dietrich Mateschitz had been born the idea of Red Bull, which in English means “red bull”. What better adjective to express power, energy, strength and courage?

Between 1984 and 1987 Dietrich reworked this drink to the European market. Finally in 1987 launched its version of Krating Daeng in Europe under the name Red Bull being a carbonated beverage and less sweet.

Adapted to European tastes flavor, but ran into many problems. First was the price: cost more than other soft drinks. Second, a bottler, because he had to convince the Austrian Rauch juice company, which now gets 20% of its turnover thanks to Red Bull.

Then recently came the first results of this great idea: millions of losses if a total failure … “Many told me that the product would never work,” he recalls. For six years he held only the Austrian market, and in 1990, came out of that phase of losses.

In 1993 was released abroad: Hungary, Britain, Germany, USA, Switzerland, Spain, Holland. Today makes money, is one of the largest beverage companies in the world.

Since that time sitting in that hotel in Thailand where he thought maybe a good idea to date a lot has happened but today, Red Bull has half the U.S. market for energy drinks and in many markets covering 80% of sales .

In this research, companies that use Social Media Marketing with e-mail marketing, has more benefits in their campaigns, manifesting in better conversion rates and therefore a higher return on investment.

If you have a business or a small business may be able to make the following peguntas What do E-mail Marketing or Social Media? What is the best choice for my resources and my time?

These are the questions that every entrepreneur is to maximize time and resources trying to increase sales at low cost. However, the issue is not limited to choosing one or the other strategy.

The true potential of marketing a company is able to combine and take advantage of a joint and coordinated the features and benefits of each.

You should use email to communicate with customers and the social media conversations and to establish new relationships with customers and potential customers.

To verify the above discussion the data from this study showed that the increase in new leads through social media, 14.4% were using e-mail lists.

On the other hand, companies that use both methods have email lists about 53% larger and optimized than those using only and exclusively the e-mail marketing.

Dear Entrepreneurs and final recommendation and that is what I suggest to all my clients is, the generation of original content, relevant and quality. This is the biggest challenge to small and medium enterprises and entrepreneurs to take all actions would be in marketing Online.

In this research, companies that use Social Media Marketing with e-mail marketing, has more benefits in their campaigns, manifesting in better conversion rates and therefore a higher return on investment.

If you have a business or a small business may be able to make the following peguntas What do E-mail Marketing or Social Media? What is the best choice for my resources and my time?

These are the questions that every entrepreneur is to maximize time and resources trying to increase sales at low cost. However, the issue is not limited to choosing one or the other strategy.

The true potential of marketing a company is able to combine and take advantage of a joint and coordinated the features and benefits of each.

You should use email to communicate with customers and the social media conversations and to establish new relationships with customers and potential customers.

To verify the above discussion the data from this study showed that the increase in new leads through social media, 14.4% were using e-mail lists.

On the other hand, companies that use both methods have email lists about 53% larger and optimized than those using only and exclusively the e-mail marketing.

Dear Entrepreneurs and final recommendation and that is what I suggest to all my clients is, the generation of original content, relevant and quality. This is the biggest challenge to small and medium enterprises and entrepreneurs to take all actions would be in marketing Online.

Friends we are ending the year and most of us do their own balance sheets to see if we have met all our goals, some of the goals we have set or the worst case no. So today we will review some simple tips on how to meet the goals we propose next year.

About 90 percent of all the good intentions of a new year proposals are doomed to fail according to a British psychologist who has conducted a survey and monitoring of three thousand people.

But the question that I do and maybe you do you Why is it so hard to meet our objectives and our good intentions? If urgency in mind that it takes a while to overcome and change a bad habit to experts, and certainly bad habits are stronger than good right?

To help us how to meet our goals and increase the chances of that happening will review some tips to help you successfully bring our good wishes.

1. Set a single goal, if we try to do many things, it is likely not to be reached no.

2. Be very specific if you expect to do physical exercises, decide how much they will exact times and on what days and specify the time you take them out.

3. go step by step, if your goal is too big or ambitious divide into smaller goals, that will help you not to resign. And finally a lot of faith and repeat Bear will persist forever … will persist and persist until achieving my goals.

Dear friends, I hope and wish that all your goals come true, I wish you a great new year is approaching.

And what Cink? Embark Cink is a center for entrepreneurs with innovative approach designed to “promote entrepreneurship and start ups.”

It has a single operating base of 500 m2 in the center of Madrid and an offer based on individual work spaces and common support for entrepreneurs in innovative business models, specialized training in innovation and entrepreneurship, events and incubation of investment projects Cink and other investors.

Of note is the social project “Accelerator for Entrepreneurs” where Cink Embark offers via competition for 10 jobs recently created projects all infrastructure and services for 6 months without charge.

This project supports CINK Emprende entrepreneurs and companies begin their journey in the implementation and consolidation of their business, with the ultimate aim of promoting economic development and the creation of stable employment.

This first call is funded entirely by Cink. Very interesting initiative to you What do you think could be replicated in Latin America right?

As has happened to me, that many times clients visit us but do not buy anything?

If true, many times we blame an external factor, and blame the other is the most common, easiest, but the worst is that it is paralyzing behavior, because if you blame the other, I can do I to change it.

If we add new customers to our business, we can not maintain the status quo.

The first thing you should figure out is what are the characteristics of the client who would want to sell that product works, business strategy used, who their suppliers, which has potential, an analysis of the listing you want to convert them into clients, then with all that information, create a strategy “tailored to the needs and possibilities of the customer”

Think like your customer benefit rather than as a benefit if you purchase, point to help you, try to be a consultant who will do very good business, if passed sincerely, he will understand and you will become “the provider “. After your profit will come alone.

In selling, there is no magic, there are people who have needs and suppliers who can meet them, if you take the sale as a job benefit their customers, you will be a successful salesperson, all buyers are eager buyers who can sell, hence people who can figure out “what they need on time.”

If you know your primary and secondary need, assemble the right strategy to those needs, present the advantages to the client when you buy what you sell and he needs.

No customers would jump at the chance to meet their needs with the best product that no one offered, or the product they sell like almost everyone, but accompanied by assistance, counseling honest, I acted as assistant to the customer.

When we are a professional who seeks to help by offering the right product for the specific need, the right price and at the right time, try it.

Over 90% of mobile phones have mobile web access through a browser. HTML5 in particular, offers brands a lot of work, in terms of capabilities that can be built into a mobile site.

Jeff Hasen, chief marketing officer of HipCricket, warns that the latest innovations receive much approval, but will not be widely adopted, nor immediately.

“With more devices capable of accessing the Internet, the mobile web becomes an indispensable tool for commerce, entertainment, information and more. The marks were left reached by train this year, have no time to mourn, but should begin to plan their work from now ”

According to PayPal, the overall volume of payments via mobile phones rose 516% on Black Friday and 552% on Cyber Monday, indicating that not only are consumers access the mobile web to view, but are more likely than last year to make mobile shopping websites.

There has always been an ongoing debate about using HTML5 for the mobile web, versus the current applications

Marci Troutman, CEO of Siteminis, Atlanta, believes the opportunity for brands in the mobile web outstrips mobile applications.

“I think the mobile web will be the channel of the mobile starting in 2012?, Troutman said. “Companies are realizing that applications are more dedicated to their customers and have to be something more personal, you just have an application that can do the same functions as the mobile web.

“The skills via the mobile web are impressive and capture, in most cases, you can be 85% more than they can an application,” he said. He cited the possibility of offering augmented reality in mobile web.

“As phones get smarter, mobile strategies must change and adapt to the mobile web becomes what the Internet became the 90, the standard for anyone doing business.

There is no reason to pay a fee in an application store, or pay for the marketing of the app store to make sure they are in the top 10 of search, when you can use the search buys that are already being used on the Internet (browsers PC) for mobile browsers. ”

In addition to web development opportunities for mobile HTML5 enables open standards and rich media platforms that help brands and advertising agencies to display, to achieve creativity and reach across various mobile devices.

The mobile web is a good acquisition tool, while the applications are for growing existing and loyal customers. We’ll see how it gets stronger the tendency of the mobile web the next year looms.

I: After capturing the attention, create and retain interest, we must awaken the wish to acquire what we are offering. In this step we must help potential clients to understand that our products and / or services will achieve the satisfaction of their needs and desires. To this should be explained in detail what is and makes the product or service, its features and benefits including details on warranties, delivery times, among others, and distinctive elements does our product / service over other options competition, representing customer benefits and to show the disadvantages of not having it.

Again, we cite the benefits from the customer point of view, both in terms of rational and emotional aspects.

Action: Having managed to capture the Attention, Interest, and confirmed retained Desire, Action we call the customer to close the sale making the purchase or hiring of our product or service. The steps involved in the action should be simple for the customer, we should not complicate the process of purchasing or contracting but rather provide it.

You should consider avoiding buying action exert excessive pressure on the client, stating clear reasons to buy or hire based on the facts and benefits that meet their needs and desires. We indicate the action based on how good is the fact that the client start enjoying the benefits of using the product or service as soon as possible, taking advantage immediately and left to suffer the disadvantages of not having it.

Please note that the AIDA sales technique achieves its objective to the extent that we present based on what our target audience seeks and desires. That is why we must identify our niche and write all our sales proposal based on what the niche market requires.

A key phrase you should consider when drafting or present any sales message, from traditional advertising to a quotation or quotation, through a personal interview with the client, is that all human beings justifying what we want to buy what we need, ie buy with emotions and the reasons justifying it. That is why to apply either the AIDA sales technique we present arguments based on emotion and reason, always from the viewpoint of the client and not from our point of view as suppliers.